The ABC’s of Creating a Domain Name

Want to come up with a set of domain names that will work well for your business? You can do so, with a little detective work. Here are some basics of how to go about the task.

A domain name basic rule is that you always register your business name as a domain name. Why? You don’t want potential customers being directed to a copycat site. Plus it is mighty embarrassing when someone else is using your name. First thing, make sure you secure a domain name that includes your company name.

Now, should you have additional domain names that will drive business to your site? Absolutely. Think about terms that are related to your industry and your product or service line. Do you have a brand name for one of those services? Register it as a domain name and have it redirect to your company’s home page. A domain name basic is that you can’t have too many domain names. If a phrase or keyword can be melded into a domain name that will drive traffic your way, go for it.

Another domain name basic involves keeping your domain names short enough for the average person to remember. Sure, you may think that something like “jamesandhelenlovemyicecream.biz" is cute and catchy, but can you really see it on a business card? Will people remember a URL this long? Probably not. As a domain basic, keep your domain names as short as you can and you stand a much better chance of being remembered and passed on to other folks.

One final domain name basic to keep in mind is make sure you are planning on getting your domain from an ICANN approved company. Just about every registrar operating today does have a relationship with ICANN, but it never hurts to make sure.

Once you have a handle on each and every domain name basic mentioned here, you can begin the task of formulating potential domain names that will not embarrass you down the road, and will actually be effective in making your presence known on the Internet. You will be able to check availability on your choices before you actually can register and claim them, so be prepared with several options, just in case. Then, you can move on to the task of locating the right web hosting service for your new web site.

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